Be Simple If done carefully, 15 seconds is enough time to convey one message -- to announce something new, explain one benefit, or perhaps dispel a myth. If your listener is in a car, they might switch the station.
Good radio ads tip 1: If you can nail it, like in the Geico or Old Spice radio ads, then do it. Good radio ads tip 5: What could possibly go wrong? Establish name identification early and often. Focus on one idea and drive it home. Most radio spots are either 30 or 60 seconds.
We listen to others to make our purchasing decisions and are therefore more likely to buy because someone I trust recommends it. Example of an honest company that produced sales through a radio ad: Can you spot each of the 7 copywriting steps?
As in, "wow, they must really believe in their product to do that. Through testing and analysis, some key insight produces a small copy change that dramatically boosts results! In this case, you just have to call and you are guaranteed to qualify for a computer for less than six dollars a day without the hassle of a credit check: Usually, the client or the radio production house will write the script.
And you always run the risk of losing the selling message amid the yuks. Relevant means it matters to a potential customer - it reduces my risk or makes picking up the phone a no-brainer. Better still, there are several great, booming online radio options like Pandora and Spotify, with highly segmented audiences that you can target.radio spots?" Many consider second radio spots the bread and butter of radio advertising.
Most radio ads play for 30 seconds. Longer ads lose the listener's attention (or cause her to change the dial). Shorter ads don't have the time to accomplish anything other than brand-name recognition. If you can write an effective script for a second radio spot, advertisers, producers and businesses will come knocking.
How to Write a Script for a Second Radio Spot by Scott Krohn - Updated September 26, The structure for successful 30 second radio advertisements divides the time into four parts, which allows for a maximum of 2 to 3 short sentences in each section.
Ladders are ladders, and a second or second online radio spot is no time to start listing out features. Studies show that people tune out after the second feature in a list. Instead of listing out your features, talk about the value that your product will bring to your customers.
Sep 17, · Thank you so much for the great tip on writing a 15 second radio ad. I am going to try it. I used to work for a radio station and had to write ad copy for my clients, but it’s been a long while, and this was a great refresher.
Glad that radio is working for you. Thanks again. All advertising should be clear in its message, but in a second spot you don't have time to repeat a message, so it's particularly important to say it clearly the first time.
At the end of the commercial, listeners should have no doubt of what you want them to do. Buy Chewie Chompies because they're good for dogs and tasty, too. Aug 22, · Find out how to write a script for a commercial.
Steps. 1. Decide what type of media you would like to use for the commercial. Generally, businesses write scripts for both television and radio ads.
If you are unsure which type of ad to buy, hire a marketing consultant or ask your marketing department to report on what stations and media are 47%(53).Download